1501 Broadway
New York City (Manhattan), NY , 10036

Phone: 212-343-3355

Website

Located in the center of New York City and the heart of Times Square, Hard Rock Cafe New York will rock your senses with tantalizing food and drinks and an awe-inspiring collection of music memorabilia. Times Square, also called the “Crossroads of the World” is the home of the New Year’s Eve Ball Drop, Broadway Theatre, Madame Tussauds wax museum, Ripley’s Believe It or Not!® Times Square, and many other famous attractions. The fun and excitement never stops in NYC and Times Square, and it never stops at Hard Rock Cafe New York.

Penny Machine 1: is right in the entrance:
1) Logo, Hard Rock Cafe New York,
2) T-Shirt, Hard Rock Cafe New York,
3) Hamburger, Hard Rock Cafe New York,
4) Awning, Entrance, Hard Rock Cafe New York

Token Machine 1: Is upstairs off to the right after you enter in the Rock Shop They are $14.99 each by credit card:
1) Red Guitar over New York Skyline,
2) Hard Rock Burger in front of New York City landmarks;
Backs: both the same: 'Hard Rock Cafe Logo New York'

Token Machine 2: Is downstairs near the host booth, They are $14.99 each by credit card:
1) Black and red crossed guitars in front of a bridge,
2) Guitar with Statue of Liberty in front of New York City land marks.
Back of both are the same: 'Hard Rock Cafe Logo New York'.

12/13/25: Penny machine is still right in the entrance and rolling great.
There are 2 medallion machines. They are $14.99 each by credit card.
Token Machine 1 is off to the right after you enter in the rock shop. The other is downstairs near the host booth. Upstairs designs are fronts: Red Guitar over New York Skyline, Hard Rock Burger in front of New York City landmarks; Backs: both the same: Hard Rock Cafe Logo New York.
Token Machine 2, Downstairs designs, are fronts: black and red crossed guitars in front of a bridge, guitar with Statue of Liberty in front of New York City landmarks. Backs: both the same: Hard Rock Cafe Logo New York.